Big B Bot, Flipkart
Conversational shopping on Whatsapp for India’s biggest shopping festival.
Goal: Create hype and generate sales for Flipkart’s Big Billion Days (India’s Black Friday equivalent).
Idea: Big B Bot-Bollywood superstar 'Big B' becomes a shopping guide in India's biggest shopping festival on India’s first bilingual Whatsapp bot inviting people to unlock best deals through interactive fun games full of Bollywood trivia.
Results (during 5 days of the event):
1 Million+ conversations
9 min average time spent per user
130K unique users
3.5X more conversions (compared to not using WhatsApp)
$ 2.5 million USD in revenue
Credits
Meta x Dentsu Webchutney x Netcore (Bot Developer)
